Imagine please that you are a 60-ish year old man who owns a couple successful companies. You have a few homes and a net worth of more than $50 million. You find a $400k wristwatch to be priced far beyond its value, and you prefer a reasonably priced high-quality watch for $20k. You appreciate a $70 steak, but think a $1200 steak is ridiculous and over-priced. You are able and willing to spend money, but you didn’t become successful by being stupid, wasteful or extravagant.
You want to take your adult son, one of your CFOs and a vendor friend who does $75 million of business with you each year on a fun weekend trip. You are successful and admittedly want to impress your group and share your good fortune you created over the last 40 years. You are considering a sailing adventure, a golf weekend beginning with private instruction from a celebrity instructor, a pheasant hunt at Paul Nelson Farms, a big game hunting safari in Africa or dove hunting & fly fishing in Argentina at a luxury lodge.
You want the experience to be classy while casual, in other words, this is a “guy’s weekend” and you don’t want to bring your formal wear. You want to be casual but also want it to be classy enough that you are not part of a large group activity in which some sweaty mechanic from Omaha is beside you complaining about how much it is costing him to get his refrigerator fixed in his mobile home.
You and your friends will be flying your private jet to whatever you decide to do, and if your vendor has meetings early afterward might just bring his own jet. You figure that the weekend will cost you about $50k to $75k, but who cares about price because memories from experiences are priceless, right?
You have done the bird & big game hunting thing with clients dozens of times, and the same with golf and sailing. It is still fun, but you would love to show your group a good time doing something unique that is more memorable. You think of a weekend shooting rifles long distances, maybe including some training, rental equipment and a guide. You and your son each have nice rifles and are fairly knowledgeable, but have only shot beyond 1,000 yards 1 or 2 times. Your two other friends don’t have rifles, gear or any knowledge. How cool would it be if you all could shoot targets a mile away?! Wow, what an idea!!! You want to see what is available!
Please “think” liek the man I have described above as you offer your his insight below! 🙂
Helping Lynn & Shepard
